Piacere Maisano discovering Art


    The journalist Marco Maisano dedicates an episode of his program Piacere Maisano broadcast on TV8 to the discovery of the world of art and its secrets, together with him special guests such as Andrea Concas, founder of Art Rights, and Isabella Villafranca Soissons of Open Care.

    The beauty of art in Italy remains alive and waiting to be discovered, even in the absence of cultural tourism.

    An immense historical and artistic heritage of inestimable value: it is no coincidence that Italy is the country with the largest number of UNESCO World Heritage sites, 55 including monuments, archaeological sites, villas and historic houses, cities and islands.

    But what lies behind the art world? What dynamics, structures and professionalism constitute a system that is as fascinating as it is complex?

    The art system generates a market of billions of dollars and involves many professionals with multiple skills starting with artists, followed by gallery owners, auction houses, restorers, insurers, curators, collectors but also lawyers, critics and market experts.

    To discover the world of art and its secrets, the journalist Marco Maisano with his smartphone tells in the episode of February 10 aired on TV8 art and its protagonists in the company of familiar faces in the industry.

    Among these is Andrea Concas, founder of Art Rights, who in an exceptional setting such as the Museo del Novecento in Milan, together with Maisano, retraces the stages that mark the life of a work of art, from its birth thanks to the creativity of Artists, the passage into large art collections, the loan for a museum exhibition, the sale by galleries and major auction houses, not to mention the world of services for art. 

    Together with Andrea Concas, other guests of the transmission were artists, critics and art collectors, with a special focus dedicated to the Conservation and Restoration of works of art where the protagonist is the work of excellence carried out by Open Care – Servizi per l’Arte, a Milanese structure within which a team of experts led by Isabella Villafranca Soissons, Director of the Department of Restoration and Conservation operates. 

    This episode of Piacere Maisano was born in response to the appeal of the Minister of Cultural Heritage Dario Franceschini, who invited us to find new and creative formats to share more culture on TV and bring it directly into the homes of Italians.

    Marco Maisano, in fact, together with Andrea Concas and the other guests, managed to make art accessible to a more diverse audience thanks to a clear and expressive language combined with videos shot with smartphones, as if they were Instagram Stories. 

    And you, have you seen the episode of “Piacere Maisano” dedicated to art?

    To review the episode click here 

    Photo Credits: Museo del Novecento, Milano

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