The Solo Show Discover how to organise it in 5 steps
The solo show is a fundamental step in the career of an artist: a presentation of his artistic research, in balance with the exhibition space, to highlight the main aspects.
Organising a personal exhibition presents multiple variables. Renting an exhibition space and curating your exhibition as an artist is not customary, but a possibility that could be taken into consideration at the beginning of one’s career.
The more will be the resonance in the art world and among its operators and collectors, if the exhibition project will find space inside an art gallery, whose task is to create a long-term positioning of the artist sustained, placing him successfully into the market also through a coherent and forward-looking curatorial approach.
Each personal exhibition is created following a series of fundamental steps.
Let’s find out the five steps to create a successful personal exhibition:
- Conceiving: phase where the exhibition project is selected or the theme enclosed in a body of works is chosen, which must always be narrated through a real storytelling.
What do I want to communicate? How do I want to do it? And why? These are just some of the questions that the artist must ask himself at the beginning of the organization
- Project planning: chosen the theme, it is necessary to establish its technical needs. Which works to exhibit, where it is fundamental to have a Archive to draw on to immediately and easily trace all the information; evaluate insurance coverage and details for transportation, analyze the exhibition space, including the possibilities and critical issues it presents, in addition to the drawing of a Business Plan
- Operational phase: from idea to practice. In the operational phase, the set-up is carried out and all the activities of drafting the supporting texts begin (from the colophon to the captions, from the guides to the catalog).
The photographic images of the works and those of high resolution installation views are realized, also useful for the promotion and communication of the event
- Promotion: during the operational phase, online and offline promotion activities begin, carried out, if present, in synergy with the press office of the host institution. To promote the exhibition, a press kit is created, containing the press release and a selection of images, sent to the main national and international journalistic editorial offices, and the invitations for the vernissage and eventual posters are created.
- Opening: the public release of the artist is the moment when the spotlight is on him and the works on display. The opening of the exhibition is not only the moment when the public finally comes into contact with the works, but also the opportunity for the artist to network, interact with collectors and industry players.