The Artist profession. 5 basic tools to promote your art

    Do you want to make a profession out of your art?

    Discover 5 tools to start promoting yourself as an artist.

    Acquiring confidence in your own role as an artist is one of the first steps to be taken in order to interact with every sector of the art world.

    Valorising your artistic production by developing an effective strategy to promote your own work requires overcoming obstacles with valid communication and promotion tools.

    But what is this about?

    1. Curriculum Vitae

    It is one of the first tools that allows a gallery owner or collector to start evaluating the artist’s education and career.

    There are no standard formats, but it must be effective, concise, comprehensive and updated in a chronological order to show personal data and contacts, education and training, any residencies/awards/contests won, as well as a selection of personal or collective exhibitions, carried out projects and main publications.

    2. Statement (self-telling)

     Use a clear, linear and short text to explain your research and the fundamental points that result in the creation of your works.

    The description is also used to accompany elaborate exhibition projects or to present briefly your work to gallery owners, curators, critics, collectors and journalists.

    3. Portfolio

    Prepare a net document that collects selected and high-resolution images of the most recent or particularly representative works.

    To make it an effective presentation tool, the Statement and the Curriculum Vitae may go together.

    1. Website

    The most important communication tool for an artist is a website; the domain must be the name of the artist himself (, it must open on a captivating home page with an image that represents his or her work.

    The menu must be divided into sections, such as:

    Bio/CV, Statement, Gallery with images divided by projects/exhibitions in which you have already participated, Contacts (email and links to the main social media on which you are present).

    1. Social media

    Today the promotion of your art necessarily passes through the main communication channels represented by social media such as Facebook and Instagram

    Both must be used for different purposes but with common goals: reaching as many people as possible to build a community that supports your work.

    You can also submit your works in art websites to showcase and sell your pieces. Saatchi ART, Artnet  or Widewalls, just to name a few, have sections displaying emerging artists.

    However, we will discuss this topic further.

    What are you waiting for?

    Make sure you have prepared all these fantastic tools that are essential for the artist profession.

    Remember they are your business card for a gallery, a museum or a collector, so be as careful as you are with your artwork, or ask for support from professionals in the sector, such as experts in Cultural Marketing. 

    Have a good job!!

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