Adidas and Fewocious together again for a new Phygital drop
The fruitful collaboration between the crypto artist and the well-known brand is renewed, this time with an entirely Phygital outcome
Fewocious is now a well-known name in the digital and crypto art world, having already collaborated with traditional art world auction houses such as Christie’s and Sotheby’s. Its style can be defined as a “playful pop” that marries perfectly with the German giant’s desire to revisit its most iconic products, such as sneakers, in what was defined by the brand as a “harmonious collision of perspectives “.
In fact, Fewocious has created a new series of physical sneakers called Adidas Originals Campus 00’s, redeemable only and exclusively through an NFT.
How the drop works
To win these sneakers, users will have to mint the Trefoil Flower Mint Pass NFT on OpenSea starting next June 22nd, with a total edition of 4,500 NFTs. The drop will also have 3 phases, the first 2 of presale will be reserved for holders of Alts Decos and Soles NFT, also from Adidas, at a discounted price of 0.2 ETH; the third phase and the public sale will instead have a price of 0.25 ETH.
Holders of the Trefoil Flower Mint will then be able, starting from August, to redeem the physical product by burning their NFT.
Adidas therefore continues to strengthen its position in the WEB3 world, through the combination of physical and digital, after collaborating, among others, with the well-known Bored Ape for the “Into the Metaverse” collection: here too the holders were able to redeem of exclusive physical products, for a result of over 150 million dollars.