The must have of an artist to introduce himself to a gallery owner

    Tools and documents that an artist absolutely must have before launching into the art world.

    The number one problem for an emerging artist who wants to become part of the art system is: how do I present my work?

    Once produced their works, in fact, the artist will necessarily have to present them to a potential audience and, in this case, capture the attention of a gallery owner.

    The gallery owner is a key figure in the career of the artist because he is the one who supports and accompanies him in a path of growth, both professional and human.

    In a market saturated with proposals of all kinds and unwilling to listen to the proposal of emerging artists and not, even getting an appointment in an art gallery can be a difficult task. It is even more difficult to create a real collaboration and working relationship in the medium-long term.

    So here are the tools that an artist absolutely must have before submitting to an art gallery.

    1) PORTFOLIO 

    The Portfolio is a strategic tool for the promotion of the artist that consists of a collection of images of his most recent or particularly representative works. Not only images: the Portfolio also contains his essential information such as Statement, Biography, Curriculum Vitae and Contacts.

    2) WEBSITE 

    A fundamental communication tool for an artist is the website. Having an updated website, with attention to detail and full of useful information, means giving a professional image of yourself, as well as attracting the attention of gallery owners, collectors and visitors.

    3) SOCIAL PROFILES

    Today, an artist cannot miss the main social media such as Facebook and Instagram, which should be used strategically and professionally with the aim of reaching as many people as possible to build a community that supports his work.

    4) DIGITAL ARCHIVE 

    The digital archive is an instrument to support the artist that collects all the information that accompanies the work from its birth and that follows it during all its movements and transfers of ownership. Having an orderly and complete archive allows the artist to easily and quickly carry out a series of operations required by the gallery owner, such as

    • inventory of works
    • evaluation
    • the state of preservation
    • request for photographic documentation
    • economic information
    • exhibition notes

    Art Rights, the first professional platform for the management and certification of works of art, supports the career of the artist thanks to the construction of its Digital Archive in total privacy and with maximum security. 

    In addition, through the Art Rights Art Concierge, the artist can find the best professionals to request advice and specific services dedicated to improving their career in view of the presentation to a gallery owner.

    Photo Credits: John Baldessari’s Tips for Artists Who Want to Sell has some ideas. Photo: Timothy A. Clary/AFP/Getty.

    Inizia subito a certificare, gestire e valorizzare la tua arte con Art Rights!

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