The interviews of Art Rights Prize
Interview with Lorenza Castelli, Exhibition Director MIA Photo Fair – Photography Juror of Art Rights Prize
Art Rights Magazine, Media Partner of Art Rights Prize, the first International Digital Prize for Artists 3.0, presents every week the Judges that make up the Jury of Experts of the Art System and the Art Market.
In the perspective of comparison and meeting between Artists and Art Professionals, the Jury of Art Rights Prize boasts the participation of 15 Judges who offer a personal and professional preview of the importance of Art Awards, advice on the best way to submit their candidacy together with the motivations that should push an artist to participate in an art award
For artists, participating in an art prize is an opportunity for visibility, to contact professionals, and reach a new audience.
Lorenza Castelli, the backbone of the MIA Photo Fair in Milan and Photography Juror for the Art Rights Prize, is convinced of this.
Photography and its collectors market is experiencing a moment of great prominence and attention on the part of collectors, which is why operators are constantly looking for emerging talents able to give a new perspective and broaden the horizons of the image.
In judging a work for an Art Award Lorenza Castelli tends to favor innovation in research both in the production method and, and above all, in the message that the artist intends to bring out, to get to know the Judge better, here is the complete interview…
Graduated in Economics and Commerce from the Luigi Bocconi University in Milan, after 15 years of experience in the strategic consulting and corporate finance sector, she founded in 2011, with her father Fabio Castelli, MIA Milan Image Art Fair in 2011, the first fair of international art dedicated to photography as a language of contemporary art.
In MIA Photo Fair, she holds the role of Exhibition director and head of business development.
Passionate about art and design, she is a collector of photography and contemporary art.
1.For you, what importance does an Art Prize have in an artist’s career?
An art award plays a supporting role in the evolution of an artist’s career, favoring the promotion of the work of artists.
In this regard, he urges them in a series of actions that can allow the artist:
- to rationalize their work: selecting the works of a project to submit for their candidacy, “forcing” the author to reflect on their work and “choose” in a conscious way with a view to proposing the best of their production
- to get in touch with curators and art gallery owners who can help artists to manage and select their work, presenting it in a critical and structured way also to the collecting market, making the public perceive the new language, creation and message and possibly the rereadings that the artist proposes.
Furthermore, participating in an award should be seen by every artist as an opportunity to broaden their horizons.
The award can offer an increase in visibility, local or international, a fundamental aspect for reaching a new audience and increasing one’s recognition on the market.
2.What would you recommend to an artist who wants to participate in an Art Prize?
The first tip is to fully understand the objective of the award. Including the objectives, the second recommendation is to tackle your own production, which can be huge, critically without the fear of “selecting” the works.
Each author is jealous of his work, because it is the result of an important effort and his own creativity, but it is necessary to create a cohesive set of works that create a project and above all express a thought or a message that the artist in his creations wants to address to world.
3.What factors do you take into consideration when judging a nomination for an Art Award?
In judging a work for an Art Prize, I tend to favor innovation in research both in the mode of production and, above all, in the message that the artist intends to bring out.
I try to intercept new trends that aim at increasingly articulated insights and thoughts, or that can favor the use of new technologies with experimental methods, or that create “sets” in which to drop their messages or that try to re-read and update the past and memory by investigating the contemporary.
If you are an artist, what are you waiting for?
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