The Art Portfolio Three mistakes to avoid
The Portfolio is the tool that allows the artist to present his artworks, a strategic selection of images to approach gallery owners, curators, but also collectors and other professionals of the sector.
Discover the 3 mistakes that could make you miss important occasions…
When it comes time to showcase his artworks, the artist has at his disposal a series of promotion tools, to exploit in a strategic way depending on the occasion.
Among these, the Portfolio, a collection of images of the most recent or particularly representative works, has variable characteristics, while remaining a document that will accompany the artist throughout his career.
The Art galleries, interested or not in the search of new artists, receive hundreds of them every day via email; but not only.
Collectors use them to deepen the search for an artist they are already interested in, to find or commission a new work for their collection.
In both cases, there are many errors that are committed by the artists when they create their Portfolio.
Among these, we have identified three mistakes:
- THE PORTFOLIO INCLUDES ONLY IMAGES
Nothing more wrong, just because the Portfolio is a unique document, printed or digital, which collects images of an artist’s works, it must also present its essential information: Statement, Biography, Curriculum Vitae and Contacts are data that can not to miss.
- THE PORTFOLIO NOT UPDATED
An outdated Portfolio is a useless tool for the artist in the eyes of art professionals, who will find in their hands a document that may not reflect the latest results of an updated artistic research. An example? Sending a document that collects pictorial, sculptural and photographic works, when the artist has focused himself only on sculpture for some time. This type of presentation confuses the gallery owner and therefore makes the selection useless.
- THE PORTFOLIO THAT COLLECTS ALL THE ARTIST’S PRODUCTION
The artist has the objective with his own Portfolio to present a linear artistic path, with a constant evolution, consistent over time and consolidated. Even if he has a large production, an artist must be able to make a selection of his works, in order to facilitate the gallery owner, the collector or the curator who will be interested to fully understand his research;