The restart of the events in the presence of Christie’s – London, is inaugurated by the auction of the first Non Fungible Token in Europe.
The protagonist of this new “record” is the famous project of the Yuga Labs collective, Bored Ape Yacht Club (BAYC) which is once again talked about.
BAYC’s collectibles sold like hot cakes last August with sales of over $ 132 million according to The Block, and this time a new buyer took down three of the roughly 10,000 bored monkeys created so far.
After a flurry of offers, the triptych of monkeys sold for £ 982,500 (including Buyer’s Premium).
Recently the Yuga Labs collective signed with the Maverick agency, which represents famous artists such as Britney Spears and Madonna.
Also according to The Block, Maverick media manager Guy Oseary said, “Many people haven’t heard of Yuga yet, yet they are one of the highest-grossing talents of the year from any art form, including music and cinema. Yuga Labs monkeys and I have a lot of exciting community initiatives and we can’t wait to share them soon. “
The makers of the Bored Apes would therefore aim to expand and explore the potential of media in different and potential formats such as film, television, music and video games.
Photo Credits: Yuga Labs – Mutant Ape Yacht Club Courtesy of Christie’s