New Collaboration between Gucci and BAYC

    New Collaboration between Gucci and BAYC

    The Gucci fashion house scores another coup for its presence in Web3, closing a collaboration agreement with the NFT Collectible Bored Ape Yacht Club

    There is no question that Bored Ape Yacht Club has the most dominant market share in all of the NFT space.

    With this certainty, BAYC is thus able to collaborate with some of the biggest brands in the world.

    According to a Yuga Labs spokesperson via Decrypt, the collaboration with Gucci is a “multi-year partnership designed to extend the engagement between their respective communities, by exploring the intersection between fashion and entertainment in the metaverse

    Previously, Gucci and BAYC had found themselves collaborating together, but occasionally and without any real official communication.

    Today, however, everything changes: in fact, the initiative is entirely focused on the Bored Ape Metaverse accessible to all NFT Holders.

    But what are the real benefits for the BAYC Community that arise from the collaboration?

    Currently, little is known about the upcoming partnership between Gucci and BAYC. What we do know is that the collaboration will span multiple years and involves the creation of a series of wearable Collectible NFTs in the Metaverse by Holders and those who are part of the greater BAYC ecosystem.

    According to Gucci’s statement in a Business of Fashion report, the partnership will serve to bring together the Gucci and Yuga communities by “exploring the intersection of fashion and entertainment in the Metaverse.”


    “We are thrilled to unveil this multifaceted partnership with Yuga Labs, the creative leader and pioneer of Web3,” said one of Yuga Labs founders Triefus in a statement to Business of Fashion. “This will give us an active role in the ongoing narrative of Otherside and 10KTF, which plays out in multiple guises.”

    We look forward to further developments…


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