Sotheby’s opens its first virtual location on Decentraland

    News from the digital and NFT world – 08 JUNE 2021

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    Sotheby’s opens its first virtual location on Decentraland

    The famous auction house Sotheby’s has launched a new digital headquarters on Decentraland, a decentralized virtual reality platform that uses the Ethereum blockchain.

    It is a replica of its London office in New Bond Street, consisting of five spaces on the ground floor dedicated to digital art. In addition, the avatar of Hans Lomulder, commissioner of Sotheby’s London, welcomes visitors at the entrance.”We see spaces like Decentraland as the next frontier for digital art where artists, collectors and viewers can interact with each other from anywhere in the world and showcase art that is fundamentally rare and unique, yet accessible to anyone for viewing,” he says.

    Michael Bouhanna, head of sales at Sotheby’s.The new digital version gallery is located in the Voltaire Art District of Decentraland, and to find it just use the map coordinates 52.83.

    And among the enthusiastic comments of the artists, there are already those who ask: how can I exhibit my works in this gallery?


    Photo Credits: Installation view of Sotheby’s curated NFT auction “Natively Digital” in Decentraland.


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