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    NEWS FROM THE DIGITAL AND NFT WORLD – APRIL 14, 2021

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    NEWS FROM THE DIGITAL AND NFT WORLD – APRIL 14, 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Pak: almost $ 10 million in 15 minutes at Sotheby’s

    NFT artworks keep rising at Sotheby’s! The “Fungible Collection”, which showcases the digital works of artist Pak, reached nearly $ 10 million in 15 minutes on the first day, and there are still 7 more works left for sale!

    The auction, open from 12 to 14 April, includes a selection of unique NFT pieces, which can be purchased exclusively on Nifty Gateway. The first drop of the series entitled “Single Cube” immediately reached almost $ 10 million, setting Pak’s record as the most expensive artist on the entire platform.

    2) In 4 weeks, NFT prices fell by 70%

    After a series of surprising sales, the Crypto Art market appears to be showing signs of cooling. The second week of March, NFT sales stood at around $ 19.3 million versus $ 5.5 million in the current week.

    A significant drop that also sees daily NFT sales plummeting from $ 1.7 million to $ 547.960… It remains to be seen whether this is a speculative bubble destined to burst or just a course adjustment.

    3) Blockchain of Discord: Urs Fischer VS Gagosian

    Gagosian would not have liked the artist’s decision too much, but would have preferred to wait a little longer to better understand how the system works. From there the disagreement between the two and the consequent abandonment of Fischer, which from now on will be represented by the Pace Gallery. 

    Photo Credits: Reboot Ginevra by Pak

    How to create a Digital Archive for Artists

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    How to create a Digital Archive for Artists

    A digital archive is a fundamental tool for managing and controlling one’s works of art

    Why should an artist create a digital archive of his art?

    For the artist, making a complete and updated archive of their works of art is an essential activity to have maximum control over artistic production.

    Creating an Archive for the Artist becomes essential because:

    • It allows you to have the sales proposals of the works under control
    • The search times for works on loan are reduced
    • It supports in the choice of works for participation in prizes and competitions
    • Claiming insurance compensation in the event of an accident or theft
    • It offers the opportunity to enclose all the documentation
    • It allows you to quickly create your own Certificates of Authenticity

    Thanks to new technologies in support of Art, it is now possible to build your own Digital Archive in favor of the Artist.

    Creating a Digital Art Archive means bringing together all the information on the works in a single private and secure space, where it is possible to catalog and archive them accompanied by the relative documentation, then the Certificate of Authenticity and the Condition Report, in addition to the Loan or Deposit Agreements. up to Press Publications and Catalogs.

    Art Rights is the only platform for the management and certification of works of art that offers the possibility for artists to create a complete and professional digital archive through the ART MANAGER service, the management software of Art Rights that allows you to manage the works through Blockchain technology, offering the possibility to create and always keep the History updated.

    Thanks to the annual subscription, the Artist will be able to access his profile and create his own archive in total privacy and security: in fact, no information or document will ever be made public to third parties, unless shared by the user himself with temporary permissions.

    The Artist can enter all the works created, adding the information – which can be updated at any time via PC, smartphone and tablet – and creating Certificates of Authenticity at no additional cost.

    Art Rights thus offers the Artist to create their own Passport of the work of art, thanks to the Art Rights Certificate within which it is possible to complete information related to the Condition Report, to the specifications on the materials and on the artistic technique, or even advice on set-up, display and transport.

    Thanks to the complete and constantly updated Digital Archive, Artists will be able to digitize information on their works, manage, protect and enhance them to the fullest with the Art Manager of Art Rights.

    And you, are you ready to create the Digital Archive of your Art?

    Start certifying, managing and enhancing your art now with Art Rights!

    Discovering the Nifty Gateway NFT Platform

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    DISCOVERING THE NFT NIFTY GATEWAY PLATFORM 

    Among NFT’s most important marketplaces

    Among the many platforms dedicated to the sale of Crypto Art and NFT, Nifty Gateway is among the leading ones, rising to prominence in the mainstream art market for the drops of the works of artist PAK in collaboration with Sotheby’s auction house.

    But who is hiding behind this famous and widely used marketplace aimed at NFTs? 

    Nifty Gateway was acquired in 2019 by exchange company Gemini, owned by the Winklevoss twins known to most for their lawsuit against Mark Zuckerberg over his claim to ownership of Facebook. 

    The Winklevosses built an investment portfolio, bought the cryptocurrency Bitcoin in 2013, and founded their holding company Gemini the following year: from there, the step into the world of digital art and NFTs was short.

    On Nifty Gateway you can buy, sell and trade and show the so called “nifties” (name by which the platform calls the NFTs).

    There are also numerous collaborations between the platform and the best artists in the world among which the American painter Micheal Kagan stands out. 

    Typically selling for no less than $40,000, Kagan has created a very high quality limited edition collection available exclusively on the platform, making him one of the first “traditional” artists to approach this new phenomenon.

    How to sell NFT on Nifty Gateway?

    On the platform you are asked to fill out 8 steps of information, including:

    • Name and Surname
    • Insertion of the main social networks used
    • Insert your Portfolio
    • Email where to be contacted
    • The type of artistic research and projects that the artist wants to propose on the platform
    • What are your SHORT term goals for your artistic career
    • What are your LONG term goals for your career as an artist?
    • Share a video presentation as an artist to be evaluated

    What are the sales percentages on Nifty Gateway?

    Nifties thus become a new artistic medium that allows artists not only to sell their NFTs, but to receive a share of sales related to the Secondary Market, i.e. the one following the first sale.

    Specifically on Nifty Gateway, each time a work is bought and sold, the artist receives a percentage of the sales. The artist can also choose what percentage: it could be 5% of each secondary sale or 50%. Nifty Gateway takes 5% + 30 cents on each secondary sale, to cover credit card processing fees and as a platform management cost.

    What about you, do you want to make your drops on Nifty Gateway? 

    Photo Credits: “Battle of the WarNymphs” by Grimes

     

    The Cultural Marketing Plan for Art

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    THE CULTURAL MARKETING PLAN FOR ART: HOW TO CREATE IT IN 6 STEPS

    Art Rights Magazine in collaboration with ArtBackers.Agency dedicate the first column to Cultural Marketing, to the discovery of digital strategies for art professionals and their protagonists.

    The column to get a preview of the best practices, methodologies and secrets of communication: an access key to the world of Art 3.0  

    The marketing plan is a step-by-step process for defining the set of resources needed to meet a demand expressed by the market and increase the value of the cultural institution, whether it is an institution, an art event or a gallery.

    The phases of the marketing plan include moments of analysis (of the market and clients), to move on to operational moments and systems for verifying results.

    Here are the 6 steps to a Cultural Marketing Plan for the Arts.

    1 – CONTEXT ANALYSIS. Initially, it is necessary to know the context in which we want to operate in order to understand how to position ourselves strategically in the market. Fundamental will be a careful analysis of what we do, our activities, existing services, our customers and current and potential competitors, and finally the reference market at the time of writing the plan. The SWOT analysis is a key tool in this phase, because it allows you to assess the strengths, weaknesses, opportunities and threats of a project in order to achieve its objectives.

    2 – WHO WE ARE. After having analyzed the market context, it is necessary to move on to the definition of the organizational identity, which passes through the focusing of mission and vision. The mission is the explanation of the organizational objectives in a medium and long term perspective. For a museum, the mission may be the protection, enhancement and enjoyment of cultural heritage, while for a gallery, it is to promote artists by exhibiting and selling their works. The vision defines the value system of an organization that creates adherence and cohesion between the team and the public. It also serves to define a unique and recognizable identity and image in the marketplace. For example, for a museum, the vision could be the centrality of the educational and mediating function of the museum within the social fabric.

    3 – WHAT ARE OUR GOALS. We must always set S.M.A.R.T. goals. Specific, Measurable, Achievable, Realistic and Time-Based that will allow us to achieve our goals such as improving a service or our image, or sell more works or increase visitors to an exhibition. 

    4 – OUR TARGET AUDIENCE. In order to know perfectly the scope of our cultural marketing action, we must know the audience we intend to address and their habits. For example, to know if they are collectors, artists, enthusiasts, professionals and what cadences they have, how they buy, their motivations and finally their age, sex, country and residence.

    5 – METHODS AND TIMELINES. The strategic plan must indicate the operations to be followed, the timing, the human resources involved and the methods we have chosen to achieve our objectives. The marketing plan takes into account what we have to sell or promote (a work of art, a ticket for an exhibition, a service …) the channel to do so (museum, gallery, fair …) at what price and with what promotional strategies (vernissage, online, exhibition, event, press …) thus giving life to what is called the Marketing Mix theorized in 1960 by economist Jerome McCarthy with his famous 4 P: Place (distribution), Price (price), Product (product), Promotion (promotion).

    6 – THE BUDGET AND ANALYSIS OF RESULTS. The budget plan is an economic forecast of the expenses to be incurred for the entire marketing activity. Once the program has begun, the analysis of the results becomes important, to be carried out with continuous monitoring and verification for each phase, using the so-called KPI (Key Performance Indicator), a key performance indicator that is established during the planning stage to control the real progress of the activities.

    As for other sectors, also for Art, good marketing and the right rules of communication can concretely help the recovery and the positioning in the market of culture and of our activity.

    It’s very important to know these technical concepts, because they will help when planning and tackling a new project, whether it’s in the physical or digital realm. 

    The experience and practice of Cultural Marketing and Digital Strategy professionals will help to manage these steps in the best possible way.

    How about you, are you ready to make a marketing plan for art?

    Photo Credits: Sotheby’s

    E tu, sei pronto a fare un piano marketing per l’arte?

    NEWS FROM THE DIGITAL AND NFT WORLD – 13 APRIL 2021

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    NEWS FROM THE DIGITAL AND NFT WORLD – 13 APRIL 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Kate Moss created NFT videos 

    The supermodel Kate Moss, in collaboration with the collective of artists “Moments in Time“, has created three different videos that portray her. These will be auctioned as NFTs on the Foundation platform and the proceeds will be donated to Adwoa Aboah’s Gurls Talk charity. The videos will be sold together with an audio certification recorded by Moss itself, which will be useful in demonstrating their authenticity. The buyer will also be revealed by the model’s agency through the publication of a post on social media.

    2) Takashi Murakami suspends a sale of NFT works

    The Japanese artist Takashi Murakami has decided to suspend the sale of his NFT works on the OpenSea platform in order to conduct more in-depth research on the universe of Crypto Art.

    L’artista giapponese Takashi Murakami ha deciso di sospendere la vendita delle sue opere NFT sulla piattaforma OpenSea per poter condurre ricerche più approfondite circa l’universo della Crypto Art.

    “I sincerely apologize to those who have already submitted their offers, but I hope you will understand the rationale behind this retreat, the purpose of which is to allow you to later enjoy my NFT jobs more conveniently and with the utmost tranquility” said the artist.

    3) Urs Fischer’s first NFT sold for $ 98,000

    CHAOS # 1 Human is the name of the first NFT work by artist Urs Fischer which on Sunday sold for about $ 98,000 via the Fair Warning application, created by Loïc Gouzer. Proceeds from the sale will be donated to the non-profit organization Oceana for the conservation of the oceans.

    This work is part of the CHAOS corpus, a new project that includes 501 individual NFTs.

    Photo Credits:Photo-Illustration: by The Cut; Photos: Getty Images

    Takashi Murakami has released its first NFTs (but the sale is already suspended)

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    Takashi Murakami has released its first NFTs (but the sale is already suspended)

    108 Nintendo-inspired variations of Takashi Murakami’s iconic flowers have become NFTs

    Bids already exceed $200,000.

    Following Damien Hirst with his upcoming NFT 10,000 drop on the sustainable Palm platform, Takashi Murakami is the other blue-chip artist to jump into the world of Crypto Art.

    Murakami announced his entry into the NFT market with a post on Instagram in which he wrote, “I’m groping in the dark, so I’m sure I’ll make a lot of mistakes, but please bear with me.”

    The world’s most famous Japanese artist, who creates his works by mixing anime and manga with the pop of Andy Warhol and Jeff Koons, has launched his new NFT collection, which is called “Murakami.Flowers”. 

    The collection was featured on Opensea and consists of a series of 24 x 24 pixel NFT artworks depicting smiley face flowers: each flower features a different facial expression, just like emoji.

    For his foray into the world of NFT, Murakami has partnered with Yoshihisa Hashimoto, the former director of Sonic Unleashed and Hedgehog Engine, as well as an influential figure in the world of online games and a representative of ZIKU Technologies, Inc. a company that creates XR, AI and avatars.

    Together with Hashimoto, they transformed the artist’s iconic flowers that evoke nostalgia for Famicom (the Nintendo Entertainment System) into NFT.

    The first “Murakami.Flowers” NFT, titled # 0000 Murakami.Flower , has already attracted a bid of 144 ether, or about $260,395, but anything can still happen.

    In fact, just yesterday Murakami announced with a post on Instagram that he had decided to temporarily suspend the sale of NFTs because he was busy conducting further research on how best to sell them safely. 

    “I sincerely apologize to those who have already submitted their bids, but I hope you will understand the rationale behind this retreat, the purpose of which is to allow you to later enjoy my NFT work more affordably and with peace of mind.” 

    What convinced Murakami to enter the NFT world?

    Certainly the recent record sale of Beeple has piqued the interest of the Japanese artist who understood the importance of the historical moment to develop his art in the digital space. 

    Another source of inspiration was watching the way his children played Nintendo’s video game “Animal Crossing: New Horizons” with their friends during the pandemic.

    “They were watching some fireworks within the game while talking to their classmates, who they could no longer meet in person, admiring how beautiful and interesting it was as a new communication process.” 

    NFT represents a great opportunity to relaunch Murakami who, just last summer, announced that Kaikai Kiki, the factory created to manage his brand, from the production of artwork to merchandising items, was on the verge of bankruptcy.

    All that remains now is to wait for when Murakami will reopen the NFT sale and how he decides to implement it.

    And you, are you ready to discover Takashi Murakami’s NFTs?

    Photo Credits: Takashi Murakami

    Everything you need to know about NFTs

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    Everything you need to know about NFTs

    The answers to the whys are all crazy about NFTs in the art world

    After the record sale of Beeple at Christie’s, which took place last March 11, a real Crypto Mania has broken out in the world of art.

    The platforms have been literally stormed by artists and collectors who want to become part of the Crypto Art Market, those producing NFT (Non Fungible Token), those selling or buying them.

    So here is a guide to answer all the questions that professionals in the art world are asking themselves about the Crypto NFT art market right now.

    What is a NFT? 

    NFTs, or “non-fungible tokens” can be thought of as ownership certificates for virtual resources, including art, encrypted within the Blockchain through a Smart Contract.

    NFTs offer the following benefits:

    Scarcity: When tokenizing digital art on the blockchain they can define the number of editions they want to publish or establish that the work is one of a kind.

    Authenticity: when a digital work is uploaded to the blockchain, it can no longer be modified. Collectors thus have the guarantee that the artwork they are purchasing is the original.

    Ownerships: each transfer / purchase of a digital work is recorded on the blockchain. This means that it is always possible to document the history of the property and the origin of the work.

    Is it possible to download or copy an NFT-based artwork and what does it mean for ownership?

    Anyone can download and share a digital or jpeg copy of an image. But in the case of digital art, it is the NFT that is assigned a value, thus becoming a digital token capable of being bought and sold. This way only the blockchain verified owner owns the job. 

    What is blockchain?

    The Blockchain is a ledger, a virtual register where information is validated by multiple users, making the entered data incorruptible and confirming its authenticity and veracity. Once a data has been entered into this ledger, it cannot be changed or deleted by any single authority.

    What is the potential of NFTs in the world and in the art market?

    On March 11, 2021, Christie’s sold the first purely digital NFT-based artwork ever offered by a major auction house for $ 69,346,250.

    This event has stimulated artists and collectors to trust and exploit the potential of technology to access a way to produce, enjoy and collect art to be discovered.

    This is because thanks to NFTs we can finally trace the provenance of digital works, reconstruct history and give guarantees on their authenticity.

    Now even the Sotheby’s auction house has been fully involved in the crypto and nft world.

    How big is the NFT market?

    According to the 2020 NFT Report, published by L’Atelier BNP Paribas and Nonfungible.com, the value of the NFT market grew by 299% in 2020. More than 222,000 people participated in sales worth $ 250 million, quadrupling the volume. in 2019.

    According to the Crypto.art portal, in November 2020, sales of NFT-based art had reached the value of approximately 1.5 million dollars. In January 2021 they had exceeded 10 million and in March 2021 they are at 120 million dollars.

    Are collectors likely to pay as much for digital art as for physical art?

    Specialists, including Mariolina Bassetti, Chairman of Post-War & Contemporary Art, Continental Europe and Chairman of Christie’s Italia, believe that we are on the verge of a completely new market for the world of art whose future is uncertain and unexpected.

    However, the future of the Crypto market, as well as that of traditional art, will depend on the quality of the artists’ works and the collector’s demand, regardless of the physical or digital medium.

    Could NFTs just be a speculative fad of the moment?

    We are only at the beginning to make predictions. The impact of this nascent market has been extraordinary, and not just for the art world.

    By attaching value to digital art, NFTs open the door to a sea of possibilities, creating a new avenue for the global art market.

    Photo Credits: Metropolitan Museum of Art, modified by CoinDesk

    And you, are you ready to find out more about the Crypto Art NFT market?

    The Art copywriter: the writing professional

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    THE COPYWRITER FOR ART: THE WRITING PROFESSIONAL 

    An increasingly important figure in the digital strategies of museums, professionals and artists.

    We’ve already talked about the importance of copywriting and its use in the art world, but it’s just as important to understand who the copywriter is, what their skills and professional background are in order to be able to communicate effectively in the art world. 

    The copywriter is a figure specialized in communication and marketing, with a great knowledge of the language of advertising, especially in persuasive writing techniques, as well as a great mastery of spelling and grammar. 

    Its goal is to produce emotional textual content that creates engagement with potential customers while communicating the company’s values in clear, concise and effective language. 

    She can write both content for web and social, as well as press releases, brochures, posters, and marketing materials of various kinds. 

    To become an art copywriter though, you also need to have a specific background, gained through humanities studies or experience in the field. 

    The skills a copywriter for art should have are: 

    • Knowing the “artistic product”: whether it be works of art, exhibitions and events, or professional services, the copywriter must understand that it is an experiential/emotional product, i.e. linked more to emotions than to certain “physical” characteristics; 
    • Have a great spirit of collaboration: especially within museums, foundations and art galleries, during exhibitions and events, the copywriter must work closely with artists and curators, in order to best convey the concepts and message through other physical and online channels;
    • Have SEO skills: the copywriter must know how to optimize online content for search engines. This means staying on top of keywords and search volumes specific to the art world; 
    • Have a great passion for art: it seems obvious, but to be a good art copywriter you need to know the field in which you want to operate, going to exhibitions and events, reading publications and articles to refine more and more your “artistic writing”. 
    • An extra skill: the copywriter for art, to be a complete figure, must also know how to elaborate and write Curriculum, Statement and Portfolio, a service that is increasingly requested, especially by emerging artists who want to present their work to galleries or other entities.

    The copywriter for art is a multifaceted figure, constantly updated, able to communicate, through words, those values typical of Art and Culture.

    Art Rights‘ Art Concierge is the largest Community of Art Professionals who can help you manage, enhance and promote your art!

    Start certifying, managing and enhancing your art with Art Rights now! 

    NEWS FROM THE DIGITAL AND NFT WORLD – 12 APRIL 2021

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    NEWS FROM THE DIGITAL AND NFT WORLD – 12 APRIL 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Online Black NFT Art, creative agency dedicated to the NFT black world

    Black NFT Art is the name of the new media branding agency managed by the Umba Daima online gallery. The main purpose of these two realities is to support and expand the black artist market, especially within the NFT world to build an increasingly broad and structured community around Black Art and its protagonists.

    The agency deals with consulting, talent booking and talent management, creating strategies to enhance and improve the work and works of those who approach the phenomenon of Crypto Art for the first time.

    2) Comedian John Cleese puts his first work NFT up for auction

    No longer just a comedian, screenwriter and writer… for some time now John Cleese, born in 1939, has also become a “young” digital artist ready to put his first NFT work on sale!

    Some time ago Cleese announced via Twitter that he would sell one of his NFT pieces, based on an old drawing of his depicting a well-known international monument: the Brooklyn Bridge, for the artist a symbol of trust and brotherhood!

    3) Superchief: the first exhibition dedicated to NFTs opens in NY

    Superchief, a collective of artists running art galleries in NY and LA, has announced the first exhibition dedicated to NFT art. It will be held in Union Square and the works will be shown on high resolution screens.

    The exhibition is titled “Season One Starter Pack” and there will be more than 300 artists, each of whom will put a unique NFT up for auction and a version with 72 copies. Payments both by credit cards and in crypto currencies will be accepted.

    Photo Credits: Una veduta della Superchief Gallery NFT a New York

    Archillect, the digital curator invented by crypto artist Murat Pak

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    Archillect, the digital curator invented by crypto artist Murat Pak

    Crypto artist Murat Pak invented a digital archive managed by an algorithm

    Can an algorithm make aesthetic sense?

    This is the question Murat Pak, Turkish designer, graphic designer and artist, asked himself before inventing Archillect.

    Murat Pak is the digital artist chosen by Sotheby’s for his NFT market debut. “The Fungible Collection,” released on the Nifty Gateway platform. 

    Archillect (“Archive” + “Intellect”) is his most famous invention dating back to 2014 – Pak has been active in digital art for over two decades.

    It is an algorithm capable of choosing and publishing suggestive images according to the aesthetic canons of the followers who follow it on the main social media – currently Archillect is present on Twitter, Instagram, Telegram, Facebook and Pinterest.

    In fact, Archillect is capable of recording people’s tastes by taking into account the number of shares and likes on social networks. 

    The interesting aspect of Archillect lies in its autonomy.

    It is true that it was the Pak artist who created the algorithm that makes the archive, but the code is independent and selects the images in the archives of Tumblr, Flickr and 500px basing the search on a few keywords and trying to optimize the choice according to the potential reach and sentiment of its audience.

    Pak himself says: “Archillect’s curation process is completely automated. She is a living inspiration archive. She is a digital muse.” / “Archillect’s curation process is completely automated. She is a living inspiration archive. She is a digital muse.”

    Another distinguishing feature of Archillect is its cold, almost metallic aesthetic.

    None of the photos are accompanied by text. The curatorial tone is icy, the images are abstract and beautiful but almost devoid of any emotion. It is no coincidence that the dominant tones are grays, blues, blacks, almost monochrome and geometric lines, as if to externalize a cold and synthetic soul of a machine.

    Archillect does not communicate intelligibly but only allusively: it refers to the hidden desires, the unexpressed dreams of the community.

    Unlike a human being, his choice is not limited by available time or dependent on emotional factors. 

    He doesn’t post photos when he has time or when he wants to share a good or bad memory. It has no feeling and operates automatically. He chooses, evaluates, posts, learns and refines as he goes.

    What about attribution?

    The problem of sources and protection of authorship of images is very important to Archillect. There is a great effort in the research of different methods to identify the real source of the content and to safeguard the copyright.

    These include Archillinks, a dedicated account/bot that finds original and alternative sources through web searches.

    If on social networks such as Facebook and Instagram the link to sources is automatically inserted in the caption, on Twitter a separate account @Archilink has been created in which for each published image the links to the original source and to the derived ones are inserted.

    How about you, are you ready to learn about Archillect?

    E tu, sei pronto a conoscere Archillect?

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