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    The Crypto Art Market

    By
    redazione
    -

    The Crypto Art Market

    The digital art market is the future: transparent, secure, and multi-million dollar.

    This is the value of the Crypto Art market according to the Cryptoart.io platform. 

    Before the advent of Blockchain technology, it was nearly impossible to assign a market value to Crypto Art works given their ease of duplication and reproduction. 

    However, today we are witnessing the development of a new digital art market, extremely different from the traditional one, but still safe and transparent thanks to the Blockchain and NFT tokens that, since they cannot be reproduced, copied or stolen, become guarantors of authenticity and origin of the digital work.

    The new digital art markets, in fact, are gaining more and more credit and success, so much so that the most famous crypto artists have reached stellar quotations on par with the most acclaimed contemporary artists. 

    Think of “Everydays -The First 5000 Days”, a work created by Beeple or Mike Winkelmann, already recordman of crypto art, sold at auction by Christie’s sold for over 69 million dollars. 

    The “Drop”, or the putting up for sale of the work in crypto jargon, had an extraordinary relevance because, for the first time in history, a major auction house decided to put up for sale a Not Fungible Token, thus sanctioning the importance of the digital art market.

    Another case of excellence is that of Nyan Cat, one of the most beloved animated gif created by Chris Torres in 2011, sold at auction for 300 Ethereum, equivalent to about 590 thousand dollars.

    On this market there is no shortage of Italy with the duo Hackatao, whose 546 works have generated transactions for over 6 million dollars.

    In the news, their latest collaboration with Argentine illustrator Josì Delbo, which earned 1.5 million in 15 minutes on the Makersplace platform.

    Unlike the traditional art market that has always been recognized as opaque and unregulated, the watchword for the digital art market is transparency. 

    Through the blockchain registry, in fact, it is possible to perform the function of timely tracking of past and future transfers of each work to protect the provenance and authenticity of the works of art.

    Among the platforms that use the Blockchain to support Artists, Collectors and Industry Professionals we find Art Rights, which allows to manage and certify artworks, including digital ones, through a unique validation system in total privacy and security.

    The question now arises: how will the institutional art system react to the revolution taking place, where Crypto Artists together with collectors follow dynamics distant from the traditional one?

    And you, are you familiar with the Crypto Art market?

    Photo Credits: Shutterstock

    Start certifying, managing and enhancing your art now with Art Rights!

    15 days free trial for you!

    Who bought Beeple’s work at Christie’s? Metakovan! by Andrea Concas

    By
    Andrea Concas
    -
    Chi ha comprato l’opera di Beeple da Christie’s? Art Rights Magazine
    Chi ha comprato l’opera di Beeple da Christie’s? Art Rights Magazine

    Who bought Beeple’s work at Christie’s? by ANDREA CONCAS

    The record is set, “Everydays: the first 5000 days” by digital artist Beeple, born Mike Winkelmann, with its sale at $69,346,200 million is destined to become a milestone that puts the focus definitively on Crypto Art.

    Now the question we’re all asking is, who bought Beeple’s NFT work?

    But before delving into the answer, it’s good to remember the characteristics of a Crypto Art work, namely NFTs, acronym of Not Fungible Tokens, collectible digital files based on Blockchain technology (distributed databases) and becoming in fact a real digital smart contract. 

    NFTs become, for Crypto Art, the ideal solution, to guarantee the ownership of the work, the uniqueness, the verifiability and exact quantification of the copies put on the market, very important data for the nascent collectors.

    In practice, the physicality of the work, like ownership, becomes digital, constantly tracked while, in some cases, artists will continue to get a percentage even on sales after the first one thanks to NFT tracking of the same platforms.

    Today, numerous platforms such as SuperRare, Nifty Gateway, OpenSea, and MarkersPlace enable the sale of these digital works on both a first and second market basis, tracking sales and making clear every transaction that takes place on average in Ethereum (ETH). 

    However, remember that Christie’s auction took place with the traditional methods of the auction house, which although selling a digital NFT work, followed the canonical procedure by accepting bids through their platform and using the major FIAT currencies such as dollars, pounds or euros and NOT cryptomonets.

    Christie’s has declared that after the adjudication and balance, it will be the artist Beeple himself to release the work to the collector through the Makersplace platform, completely changing the philosophy and canonical dynamics of sale and exchange of NFTs.

    Currently the work does not appear in the collection and availability of the artist, nor is it known how the release will be regulated, including the issuance of the same within the platform.

    So if, as we have seen before, one of the peculiarities of NFT is transparency and traceability, the question we are all asking ourselves is who will be the collector to have paid out the astronomical amount of dollars?

    Logically, his name, even if under a pseudonym, should appear in clear text on Makersplace or Opensea and the value of the work will be what, that of the auction? The same value will be converted into Ethereum and the work will be available to all as the others and tracked in the eventual future sale? How much and when will this work be resold? Are we in front of a real revolution of collecting, or is it just a speculative bubble?

    Has Crypto Art really entered the canonical and institutional world of Art?

    Now, will more traditional artists, be more convinced to enter the world of Crypto Art?

    Any answer to these questions will lead to a significant change in the two worlds, Crypto and Art, we just have to wait for the situation to evolve….

    Photo Credits: COURTESY BEEPLE/NIFTY GATEWAY

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    Record at Christie’s: crypto art work sold for over 60 million

    By
    redazione
    -

    Record at Christie’s: crypto art work sold for over 60 million

    The auction at Christie’s closed a short while ago with the work “Everydays: the first 5000 days” by digital artist Beeple, born Mike Winkelmann.

    This is a groundbreaking event because the work, which sold for $69,346,200 million, is the first purely digital artwork (NFT) ever offered by Christie’s.

    Created over the course of 5,000 days, beginning on May 1, 2007, Beeple put together a collage of the works he made every single day for over 13 and a half years.Now those individual pieces have been brought together in “Everydays: the first 5000 days” , a unique work in the history of digital art.

    So far, Beeple’s works have sold exclusively in markets supported by Blockchain technology at record numbers. In December 2020, for example, Beeple’s 20-piece work “The Complete MF Collection” made $3.5 million in a single weekend.

    Christie’s is the first major auction house to auction a purely digital work with an NFT (non-fungible token) and to accept cryptocurrency, in this case Etherum, in addition to standard forms of payment for the single lot.

    “Christie’s has never offered a work of new media art of this scale or importance,” , says Noah Davis, post-war and contemporary art specialist at Christie’s in New York. “The acquisition of Beeple’s work is a unique opportunity to support blockchain art created by one of the world’s leading digital artists.”

    But what are NFTs?

    NFTs are digital assets protected by a certification of authenticity and ownership via a token embedded within the blockchain mechanism.

    A digital work is an NFT because, thanks to the blockchain, it is digitally signed by the artist who created it, which guarantees its traceability and origin.

    There is no doubt that Blockchain technology is revolutionizing the art market, opening it up to new perspectives increasingly recognized by artists, collectors and institutions. 

    Innovative platforms using blockchain technology to support the authenticity of artworks include Art Rights, the first management and certification platform for artworks.

    What about you, are you ready to enter the digital art market?

    Photo Credits: Christie’s

    Start certifying, managing and enhancing your art now with Art Rights!

    15 days free trial for you!

    Art Market & Digital: the terms to know

    By
    redazione
    -

    Art Market & Digital: the terms to know

    The digitalization of the art market has determined the need to create a new online art vocabulary useful to help Artists, Collectors and Professionals to orient themselves in the world of Art 3.0. 

    So here is a glossary that encapsulates the terms mainly used in the online art world.

    Online Art Marketplace

    As a result of the pandemic, the online art market grew in the first half of 2020 to $5.9 billion. This segment accounts for about 8% of the overall art market, which totaled $64.1 billion, according to UBS and Art Basel’s Art Market Report. 

    One of the biggest advantages of the online art market is its ability to reach a large number of users and therefore:

    • Create an international network of artists, professionals and galleries around the world.
    • Increase the opportunities for buying and selling artwork. 

    Brick-and-Click 

    A Brick-and-Click is a gallery with a physical location and an online presence. Because of the lockdown, galleries have experienced a deep crisis, with some famous closures, such as the latest one announced by Metro Pictures in New York, which is ceasing operations after 40 years. But on the other hand, online sales have increased from 10% in 2019 to 37% in the first half of 2020.

    Thanks to new digital tools, many galleries have managed to change their business model, using online and offering collectors the opportunity to discover and purchase artworks from the comfort of their homes.

    Metadata

    Metadata is data that describes other data. In the context of the art world, metadata is information about artworks and artists that is used to identify and describe them. For example, the size of the artwork, the date of an exhibition, and the price all fall into the category of metadata.

    In a market that is often defined as not very transparent, the presence of metadata represents a guarantee for collectors who want to know as much information as possible about the history of the artist and the work for a more conscious and secure online purchase. 

    Search Engine Optimization (SEO)

    Search engine optimization, or SEO, is the process that affects the visibility of a website or page in organic (non-sponsored) search results. 

    SEO makes an artist or art professional’s website more visible on search engines, which increases their chances of promoting and selling art. 

    Online Buyer

    An Online Buyer is a collector or potential buyer who purchases art online, either through a digital platform or directly from a gallery or auction house website.

    The emergence of a new generation of Millennial collectors has led to a rapid increase in the online art market. According to a survey conducted by US Trust, Millennials are currently the fastest growing segment of art collectors and just this year over 92% of Millennial collectors have purchased art through the use of sales platforms and Instagram. 

    Augmented Reality

    Augmented reality, more commonly known as AR, is a technology that allows you to enjoy art in a completely new, interactive and authentic way.

    Features such as augmented reality help fans visit exhibitions and art fairs by having unique experiences and collectors learn more about the works they are interested in, potentially increasing the possibility of purchase. 

    Blockchain Technology

    Blockchain finds a place in the art system and market as a tool to support issues around provenance, price manipulation, traceability, and lack of transparency of information about artworks. 

    Among the platforms that use the Blockchain in an innovative way Art Rights, a single smart, simple and cheap solution to manage, certify and protect artworks in support of artists, collectors and operators in the sector.

    Discover Art Rights

    And are you ready for the online art market?

    Photo Credits: Treat Agency

    Start certifying, managing and enhancing your art now with Art Rights!

    15 days free trial for you!

    How to create an Art Community

    By
    redazione
    -

    How to Create an Art Community

    A strong community is a valuable tool for developing your business in the world of art

    Art Rights Magazine in collaboration with ArtBackers.Agency dedicate the first column to Cultural Marketing, to the discovery of digital strategies for art professionals and their protagonists.

    The column to get a preview of the techniques, methodologies and secrets of communication: an access key to the world of Art 3.0

    Communities have been part of our organizational nature since ancient times: in fact, man has always lived within groups or communities with which he shares social status, interests or emotional ties. 

    Today, with the spread of the web and social media, communities have taken on a more fluid, and more immediate, appearance, capable of creating deep connections that today’s users are increasingly looking for.

    The power of community has not escaped the notice of fashion or beauty brands, which have understood the opportunities offered by this phenomenon. Although late, the art world is also learning to reap the benefits of a cohesive community in terms of digital strategy. 

    What keeps people in communities together? 

    The bond built based on a common interest, a shared passion. That’s what causes them to communicate, what entices them to share, to collaborate. 

    In this sense, art has a strong aggregating power and, through its values, stimulates the involvement and emotional participation of users. Art communities can be of many types: of enthusiasts, or of insiders, collectors, art students or “friends of museums”. 

    Let’s see now what are the basic steps to create an art community:

    1. Define goals and strategy 

    Building, maintaining and developing an online community requires an appropriate strategy, which depends on the goal you want to achieve, the target audience to involve and the identity of your brand. For example, if you are a contemporary art museum that wants to increase the number of visitors, your community will be made up of contemporary art lovers of all ages, not just insiders, local or not, who love to live artistic and cultural experiences. 

    Very important, at this stage, is to establish the channels to be used for the development of the online community, which must be those most used by your target audience and those that you are sure you will use consistently and carefully. The most commonly used channels are social media, especially Facebook and LinkedIn groups. 

    In this phase, you’ll need to determine the content to be organized into an editorial plan and establish metrics to monitor the progress of your community and the effectiveness of your communication strategy.

    2. Define and make public the policy 

    In order for a community to function effectively, there must be rules of conduct to guide it. That’s why it is very important to establish a governance, that is a set of provisions that regulate the life of the community. In particular, one of the most important tools is the so-called netiquette, that is the set of rules that define what you can do and what is absolutely forbidden. 

    3. Establish the team 

    In order to build a healthy and long-lived community, it is important to have the right team of competent people or use professionals or digital communication agencies such as Art Backers Agency. Generally speaking, these professionals should be: the Community Manager, the Content Manager, the Social Media Manager, the Analyst and the Graphic Designer or Designer. 

    4. Create the right content 

    Building an online community is only possible if you build content that can first attract interested people and then continue to engage them over time. 

    The content designed for your virtual community must activate people, encourage dialogue, questions, sharing, the telling of personal experiences and must make the members who participate in the life of the brand feel important and special. In short, they must have a strong engagement.

    Very often it’s the community members themselves who give creative ideas, so it’s very important to listen to feedback and turn it into useful insights for the development of initiatives.

    5. Meet your community 

    Make it possible to meet your community: if you are an artist through appointments at your exhibitions and studio visits, if you are a gallery with meetings specifically designed for the community, unique and at different times from the vernissage of an exhibition, if you are a museum thanks to special guided tours or thanks to the intervention of the curator or director. Events that allow your audience to know you in a deeper way.

    Managing an online community is very complicated, it is a job in all respects, and to succeed you will need specific and essential skills. It is therefore of fundamental importance to choose the right professionals because on this will depend the success or otherwise of your community.

    Art Rights‘ Art Concierge is the largest Community of Art Professionals who can help you manage, enhance and promote your art!

    And you, have you already created your Art Community?

    Photo Credits: BR Howard

    Start certifying, managing and enhancing your art now with Art Rights!

    15 days free trial for you!

    The artwork historical

    By
    redazione
    -

    LO STORICO DELL’OPERA D’ARTE

    What is the historian of the work of art and what are its functions

    Behind every work of art there is a story that starts from the moment of its creation and continues over time following the various changes of ownership.

    Tracing all these stages means determining the authenticity and with it the economic and cultural value of the work of art. 

    In the art world we talk about the Historian of a work of art and it consists of that set of information that reconstructs the current state of the work of art in terms of:

    • Properties
    • Archiving
    • Provenance 
    • Auction Houses
    • Economic and Cultural Rights 

    The Art Manager, the management software of Art Rights that allows you to manage your collection and collection of works of art through Blockchain technology, offers the possibility to create and keep always updated the History of your works by filling in the following fields:

    Brief description of the work

    The description includes all the details that characterize the work and that are not requested in the WORK OF ART section. These include the series, the presence of a frame, the use of specific materials, the composition etc..

    Internal Inventory 

    Sometimes Artists, Collectors, Galleries or Archives already have an internal management of the works so it is possible to add an identification code used internally.

    The origin of the work

    In this field it is possible to enter details about the Provenance of the work, that is all the steps that the work has taken between collectors, fairs, galleries and more. It is also possible to insert the relative documentation.

    Ownership of the work

    This section is dedicated to the various passages of property that have marked the life of the work, attested by precise documentation such as Acts of Sale or Change of Ownership.

    Commissioned work

    In case of commissioned work, it is possible to select the client, who can be a collector, a gallery owner, a foundation or any other type of public or private entity. It is also possible to insert the date and the document certifying the commission. 

    Authenticated work

    If the work has already been previously authenticated, it is necessary to enter the type of certifier, which can be the artist himself, the heirs, the archive, the foundation or the gallery owner, among others. It is also possible to enter the Authentication currently held or issued.

    Archived Work

    If the work is part of an artist’s archive or a foundation, it is possible to enter the date of inclusion, the archive number and the related documentation.

    Auction house

    If the work has been auctioned you can complete the information regarding: 

    • The auction house and the department
    • Lot number
    • The minimum estimate
    • The maximum estimate
    • The hammer price
    • The Buyer’s Premium

    Economic and Cultural Rights

    Under copyright law, the artist exercises cultural and economic rights over the work such as:

    • Public display rights
    • Rental and lending rights
    • Right of Publication
    • Right of disclosure and communication
    • Right of marketing
    • Paper reproduction right
    • Online reproduction right

    Free Movement

    If the work has been destined for an EU or international shipment, it is possible to register and enter the type of document accompanying the shipment, such as the Certificate of Free Movement, the Export or Temporary Import License, the Self-certification for Contemporary Art or the EU License of Circulation.

    Art Rights is a complete, smart and innovative platform that allows you to manage all the information about your artworks in a single space in total privacy and security. 

    What about you, have you tried Art Rights yet?

    Photo Credits: Les amateurs d’estampes – Honoré Daumier (1862)

    Start certifying, managing and boosting your art now with Art Rights!

    15 days free trial for you!

    I 3 migliori Software Online per artisti

    By
    redazione
    -

    I 3 MIGLIORI SOFTWARE ONLINE PER ARTISTI

    Esistono alcuni software online, in grado di semplificare notevolmente il lavoro degli artisti, dalla gestione delle opere fino ai contenuti social. Scopriamo quali!

    Art Rights Magazine in collaborazione con ArtBackers.Agency dedicano la prima rubrica al Marketing Culturale, alla scoperta delle strategie digitali per i professionisti dell’arte e i suoi protagonisti.

    La rubrica per conoscere in anteprima le tecniche, le metodologie e i segreti della comunicazione: una chiave di accesso al mondo dell’Arte 3.0   

    Esistono alcuni software online, in grado di semplificare notevolmente il lavoro degli artisti, dalla gestione delle opere fino ai contenuti social. Scopriamo quali!

    Sul web ogni giorno nascono software, applicazioni e startup che hanno lo scopo di semplificare una o più attività, anche legate al mondo dell’arte.

    Per un artista però, può essere facile perdersi in questo mare magnum, e si rischia di perdere tanto tempo a capire quali strumenti possono essere veramente funzionali.

    Esistono tuttavia alcuni software di grande qualità, semplici da usare e con un costo contenuto, che aiutano gli artisti nella loro attività quotidiana.

    Vediamo quali sono i 3 migliori:

    Canva: questo strumento consente di produrre grafiche, contenuti e brevi video/animazioni per i social media ma anche per materiale di marketing. E’ molto semplice da usare grazie ad un sistema di drag & drop, partendo da una serie di modelli preimpostati.

    Per l’artista, non esperto in strumenti più complessi come Photoshop o Indesign, questa app è utilissima per creare poster per mostre ed eventi, oppure contenuti per i social, o ancora per personalizzare facilmente il proprio curriculum o portfolio. Canva inoltre permette la condivisione del progetto con un team di utenti, per esempio nel caso di una mostra o di un evento espositivo, con il gallerista e con il suo staff;

    Ilovepdf: software utilissimo per unire file pdf in un unico documento, ma anche per convertire jpg o gli excel in pdf e viceversa. Per un artista, questo strumento può essere utile alla creazione di documenti quali curriculum e portfolio, ma anche business plan per mostre o eventi;

    Art Rights: è la prima piattaforma per la gestione e la certificazione di opere d’arte a supporto di artisti, collezionisti e professionisti. Grazie alla tecnologia Blockchain e all’Intelligenza Artificiale, il software consente agli artisti di inserire le informazioni sulle proprie opere d’arte creando un Attestato Art Rights, che diventa il “passaporto delle opere d’arte”. L’artista potrà condividere queste informazioni con altri galleristi, collezionisti e altri professionisti, i quali possono confermarle, aumentando il valore dell’opera d’arte e consentendo così il tracciamento di tutto il suo storico. Art Rights è inoltre un software gestionale, che consente di catalogare e digitalizzare un numero illimitato di opere d’arte, creando un vero e proprio archivio digitale.

    Ci sono poi altri software come Trello, che supporta nell’organizzazione delle attività quotidiane, e Hootsuite utile a programmare e a gestire i contenuti dei social media.

    Essere un artista professionista significa anche stare sempre attenti alle novità tecnologiche, in quanto app e piattaforme possono ridurre notevolmente i tempi impiegati per certe attività, consentendo di dedicare più risorse alla ricerca artistica vera e propria.

    E tu, quali strumenti online usi per la tua attività di Artista?

    Photo Credits: Anthony Shkraba da Pexels

    Inizia subito a certificare, gestire e valorizzare la tua arte con Art Rights!

    Per te subito 15 giorni di prova gratuita!

    What happened to “America” by Maurizio Cattelan?

    By
    redazione
    -

    What happened to “America” by Maurizio Cattelan?

    After more than a year since the famous theft, Maurizio Cattelan’s golden toilet has not yet been found. Where will it be finished? Let’s discover together some possible scenarios.

    It is entitled “America” the famous gold toilet by Maurizio Cattelan that was stolen in 2019 in Great Britain during an exhibition at Blenheim Palace, the famous residence in Oxfordshire where Winston Churchill was born.

    The 18-karat solid gold-covered toilet is one of the Italian artist’s best-known and most controversial works, which, before being part of the major retrospective dedicated to Maurizio Cattelan in the UK, was housed at the Guggenheim in New York in one of the building’s unisex bathrooms.

    More than a year after the theft, there is still no news about the presumed discovery of the work.

    In spite of its great value (about 5 million pounds), Edward Spencer-Churchill, founder of the Blenheim Art Foundation, had declared before the famous theft that he had no worries about the safety of the work. 

    Thieves, however, did not miss the opportunity to carry out the famous theft, but, after almost two years, investigations are still ongoing.

    What end could “America” have come to? Let’s look at some possible scenarios.

    Destruction and resale 

    The most likely scenario is that the work was dismembered and destroyed, melted down and resold no longer as a work of art but simply as gold.

    Deposit

    In this case the sculpture would have simply been deposited somewhere, but still in possession of the criminality.

    Black Market Resale

    Not being able to resell the work in the traditional art circuits, the black market represents the last frontier of the art thief. However, it is a risky operation because, not having the necessary documentation that legitimizes the authenticity and the provenance, it could be considered a fake and therefore ignored or resold at a lower price than the real one.

    In fact, what thieves miss is that a collector is willing to buy a work of art only and exclusively if he has the guarantee of its authenticity and provenance, proven by all the documents that usually accompany the work of art in the act of sale, i.e. the Certificates of Authenticity and Provenance. 

    Among the technological solutions available to support the certification of works of art for professionals, we find Art Rights, the first platform to support the management and certification of works of art to protect Artists, Collectors, Galleries and operators in the sector in favor of authenticity.

    According to you instead, what happened to the work “America” by Maurizio Cattelan?

    Photo Credits: Blenheim Palace

    Start certifying, managing and enhancing your art now with Art Rights!

    15 days free trial for you!

    The must have of an artist to introduce himself to a gallery owner

    By
    redazione
    -
    A man looks at a painting titled "Tips for Artists Who Want to Sell " by American artist John Baldessari during a press preview at the Metropolitan Museum of Art October 18, 2010 in New York. This is the first major US exhibition in twenty years of the artist and will run until January 9, 2011. AFP PHOTO TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

    The must have of an artist to introduce himself to a gallery owner

    Tools and documents that an artist absolutely must have before launching into the art world.

    The number one problem for an emerging artist who wants to become part of the art system is: how do I present my work?

    Once produced their works, in fact, the artist will necessarily have to present them to a potential audience and, in this case, capture the attention of a gallery owner.

    The gallery owner is a key figure in the career of the artist because he is the one who supports and accompanies him in a path of growth, both professional and human.

    In a market saturated with proposals of all kinds and unwilling to listen to the proposal of emerging artists and not, even getting an appointment in an art gallery can be a difficult task. It is even more difficult to create a real collaboration and working relationship in the medium-long term.

    So here are the tools that an artist absolutely must have before submitting to an art gallery.

    1) PORTFOLIO 

    The Portfolio is a strategic tool for the promotion of the artist that consists of a collection of images of his most recent or particularly representative works. Not only images: the Portfolio also contains his essential information such as Statement, Biography, Curriculum Vitae and Contacts.

    2) WEBSITE 

    A fundamental communication tool for an artist is the website. Having an updated website, with attention to detail and full of useful information, means giving a professional image of yourself, as well as attracting the attention of gallery owners, collectors and visitors.

    3) SOCIAL PROFILES

    Today, an artist cannot miss the main social media such as Facebook and Instagram, which should be used strategically and professionally with the aim of reaching as many people as possible to build a community that supports his work.

    4) DIGITAL ARCHIVE 

    The digital archive is an instrument to support the artist that collects all the information that accompanies the work from its birth and that follows it during all its movements and transfers of ownership. Having an orderly and complete archive allows the artist to easily and quickly carry out a series of operations required by the gallery owner, such as

    • inventory of works
    • evaluation
    • the state of preservation
    • request for photographic documentation
    • economic information
    • exhibition notes

    Art Rights, the first professional platform for the management and certification of works of art, supports the career of the artist thanks to the construction of its Digital Archive in total privacy and with maximum security. 

    In addition, through the Art Rights Art Concierge, the artist can find the best professionals to request advice and specific services dedicated to improving their career in view of the presentation to a gallery owner.

    How about you, are you ready to present your art to a gallery owner?

    Photo Credits: John Baldessari’s Tips for Artists Who Want to Sell has some ideas. Photo: Timothy A. Clary/AFP/Getty.

    Inizia subito a certificare, gestire e valorizzare la tua arte con Art Rights!

    Per te subito 15 giorni di prova gratuita!

    LinkedIn for Art

    By
    redazione
    -

    LINKEDIN FOR ART

    The social network for art professionals

    With more than 600 million users worldwide, Linkedin is the professional social network par excellence, useful to create your own network in the world of Art.

    Among the users you can find Artists, Gallerists, Curators, Museum Directors, Assistants or Journalists and many other strategic figures.

    When used well, LinkedIn is a great tool for those working in the art world because:

    • It offers the possibility to reach professionals, collectors and key figures of the companies and cultural institutions to get in touch and create possible collaborations;
    • It is possible to network among professionals;
    • It allows you to submit projects to curators, journalists, or museum directors, already categorized by interests and job sector. 

    On LinkedIn, art professionals create private accounts to be filled out in detail with their skills, not just uploading a simple CV, but sharing their career path and goals achieved.

    Companies, museums, institutions and auction houses, on the other hand, create information pages about their brand, publishing articles, updates or forming private groups to better retain their community. 

    Today, LinkedIn is considered the social networking of quality content, where you can do effective content marketing aimed at an extremely profiled audience.

    For this reason it is necessary to get in touch with users who are really interested not only in your cultural/artistic business, but also in the content you are going to share.

    And that’s not all: LinkedIn groups are great tools for interaction and moderation where you can engage with the community, exchange articles and information, and continuously stimulate discussion. 

    LinkedIn is considered one of the best personal branding and job search tools. That’s why you need to differentiate your content from other social networks, especially Facebook and Instagram, giving your profile a more technical and professional edge. 

    Having a good LinkedIn profile is always an investment, especially to increase the Web Reputation but also to create a network attentive to your path and projects.

    That’s why you need to rely on a competent professional who can guide you to an informed and strategic use of LinkedIn, to take full advantage of its every potential.

    Art Rights‘ Art Concierge offers a great opportunity to connect with the largest Community of Art Professionals, who can support you to use LinkedIn professionally and strategically.

    What about you, are you using LinkedIn to raise awareness of your profession in the art world? 

    Photo Credits: Mall Galleries / Federation of British Artists

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