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    NEWS FROM THE DIGITAL AND NFT WORLD – 04 JUNE 2021

    NEWS FROM THE DIGITAL AND NFT WORLD – 04 JUNE 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Sotheby’s is auctioning a rare CryptoPunk NFT

    Sotheby’s is auctioning CryptoPunk 7523, NFT also known as “Covid Alien”, belonging to the series called Natively Digital: A Curated NFT Sale. It is a very rare work of Crypto art, because it is the only Alien Punk to wear a mask. Within hours of the announcement of the sale, bids reached $ 320,000. The auction will be held on June 10, and the famous auction house has declared that part of the proceeds will be donated to the Sevens Foundation, a non-profit organization aimed at promoting digital artists. 

    2) NFT tattoos are born

    Thanks to the Crypto revolution, tattoos can now be bought and sold in the form of NFTs. The All Our Best marketplace, together with several tattoo artists headed by Scott Campbell, who in his portfolio boasts tattoos “exposed” on the skin of Robert Downey Jr., Jennifer Aniston and Marc Jacobs, have decided to create a space where tattoo artists can sell their works in digital format. There are currently 6 artists on the platform, but they plan to open up and become a global marketplace!

    Courtesy Korbit

    3) Korbit launches the first NFT platform in South Korea

    Cryptocurrency exchange Korbit has launched the first South Korean platform dedicated to the NFT world. Crypto art creators will be able to auction their digital assets directly on the Korbit site, and all transactions will be done using Ethereum. “The local NFT market is still in an early stage compared to the global one, and the Korbit platform will help create synergies between the blockchain ecosystem and various industries, including art, visual media and games,” says Korbit CEO Oh Se. -jin.

    In South Korea, art pays taxes: the case of the Samsung heirs

    In South Korea, art pays taxes: the case of the Samsung heirs

    Dizzying figures and family scandals. What will be the fate of Lee Kun-Hee’s collection?

    The heirs of Lee Kun-Hee , patriarch of the giant Samsung , South Korea’s richest man and passionate art collector who died last October, will have to pay an inheritance tax bill of astronomical figures: $ 11 billion on total assets of $ 20 billion, or about 50% of the entire estate.

    This is news that comes at a very delicate moment for this powerful family, recently hit by two scandals : the two and a half year prison sentence that the heir and current head Lee Jae-yong is serving due to a sentence for corruption and embezzlement, and the recent attempt by the family to settle the legal costs related to this process with only the assets of the collection.

    The payment to the tax authorities by the heirs will take place in five years , since according to the OECD it would be the highest figure in the country and in the world: “it is three or four times the revenue collected in the sector by the Korean government last year “, he said. confirmed the Lee family.

    Also for this reason, the payment to the State will not only take place through the currency, but also through the sale of goods .

    The family art collection, therefore, made up of more than 23 thousand works, will be donated to state museums in the country.

    Among these, there are paintings by famous authors of Western art including Monet Dalì Gauguin Mirò Picasso Basquiat Chagall and Warhol as well as unique pieces by Korean artists, antiques and literary works by national writers.

    Important pieces in the collection include works such as Alberto Giacometti ‘s 1960 sculpture , Tall Woman III , and a 1962 painting by Francis Bacon Figure in a Room , which according to the Korea Economic Daily are worth 140 million and 133 million respectively. dollars.

    Specifically, 14 of these works by Monet Chagall and Picasso involved in the donation and considered “national treasures” according to South Korean press reports, will be donated and exhibited permanently at the National Museum of South Korea and at the National Museum of Modern Art and Contemporary .

    According to the family, the sale of the works will confirm Lee’s ” passion for art ” and ” his faith in the importance of passing on our cultural heritage to new generations “.

    Certainly the donation of works is essential to allow museums and institutions to grow and evolve. Before any movement of the works, however, it is necessary for the collector to check the documentation of each individual work, in order to deal in advance with any possible problem.

    With Art Rights , a platform to support the management and certification activities of the works of artists, collectors, foundations and art professionals , it is possible to create a digital archive of the works, collecting any information, document and passage in a simple and totally safe way. .

    Thanks to Blockchain technology and a sophisticated Validation system by third party users, Art Rights offers the possibility to create Art Rights Certificates , real Passports of the work of art to create a Value Chain to protect the quality and authenticity of the artwork. ‘artwork.

    And you, are you ready to donate your works of art?

    NEWS FROM THE DIGITAL AND NFT WORLD – 03 JUNE 2021

    NEWS FROM THE DIGITAL AND NFT WORLD – 03 JUNE 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    1) Viral TikTok for sale as NFT 

    TikTok viral video “I aint ever seen 2 pretty best friends” is for sale on Opensea as NFT! The purpose of this operation is to allow creators to connect directly with their community of fans and allow more people to earn with their content without the mediation of large sales platforms.

    2) In India, NFTs in favor of the fight against Coronavirus 

    Some entrepreneurs in India sell NFTs to raise funds for the fight against Covid-19. All proceeds from this auction will go to CryptoRelief, a charity fund that is dedicated to ensuring health services and basic necessities for those engaged in the battle against the virus.

    This time no speculation: charity first and NFTs help!

    @aim.os

    3) A portrait of XXXTentacion sold as NFT 

    New York photographer Aimos has released his portrait of rapper XXXTentacion as NFT. The image, titled “Love is War”, is a black and white photograph of the young singer and was sold on the Blockparty online platform for $ 125,000.

    The promotion of museum bookshops

    The promotion of museum bookshops

    How to make the most of them for museum marketing

    Art Rights Magazine in collaboration with ArtBackers.Agency dedicate the first column to Cultural Marketing, to the discovery of digital strategies for art professionals and their protagonists.

    The column to get a preview of the techniques, methodologies and secrets of communication: an access key to the world of Art 3.0


    he bookshop is that magical place where you can buy a souvenir of your visit to the museum , learn more about a particular topic, buy the exhibition catalog or a gadget to give as a gift. 

    The visit to the museum or gallery is in fact a real experience, and as such it must also continue in the memory of the visitor, who must be able to buy both physically, in the exhibition space, and online, through an e-commerce. 

    In Italy, museum bookshops are not always valued as they should : in fact, they often represent more of a cost than a precious economic and commercial resource. 

    If structured and strategically promoted, the bookshop represents an important opportunity to increase the museum’s profits and also to retain its public with rare and special objects . 

    How? 

    In reality we don’t have to invent anything because it is enough to learn the lesson of the most famous foreign museums, such as the Tate Modern or the Moma , which know how to apply the rules of cultural marketing for the promotion of their bookshops.     

    Here are 5 tips to successfully promote your bookshop!

    1 – Transform an uncared for and semi-deserted space into a design store

    Style, flair and creativity: the great museums have bookshops that look like design shops where nothing is left to chance: from the choice of furnishings to the search for selected items; from the suggestive location to the choice of the affable and enterprising staff. 

    2 – Diversify the offer by making it more attractive and exclusive

    Make a difference by focusing on the quality and uniqueness of the items. Don’t limit yourself to classic books, gadgets and catalogs, but look for trendy, original, exclusive articles… that only you can offer to your potential visitor.  

    3 – Transfer your online bookshop with an e-commerce

    Create a site and integrate it with an e-commerce to sell your items online to a world wide audience. Add a newsletter to inform your contacts of promotions, discounts and new arrivals. Open social profiles and design a digital strategy that connects everything in a functional way.      

    4 – Make artist or brand collaborations to create exclusive gadgets

    Create exclusive partnerships with artists or brands to create limited edition and trendy items capable of attracting the attention of a wider and more heterogeneous audience. An example? The collaboration between Moma and Vans that produced a line of artistic-themed sneakers .   

    5 – Events + Educational Programs

    Your bookshop is not just a shop for sales but a meeting and discussion point between people. This is why it hosts meetings, conferences and seminars for educational purposes or events such as workshops and presentations on books for sale.

    Promoting your bookshop by making it an investment and not an expense is by no means simple. Therefore, rely on a cultural marketing professional who can support you to revolutionize your bookshop making it 100% productive.

    And you, are you ready to find out how to promote a museum bookshop?

    Enzo Cucchi’s Artist Archive becomes a videogame

    Enzo Cucchi’s Artist Archive becomes a videogame

    “CUCCCHI” available from June and contains all the necessary information for art experts

    The Enzo Cucchi Archive presents “CUCCCHI”: the artist’s archive to play and learn with.

    Enzo Cucchi, one of the great masters of Italian contemporary art and in the Eighties protagonist of the Transavantgarde of the art critic Achille Bonito Oliva, drew from the set of tales and stories of his homeland, the Marche Apennines, a constant source of inspiration.

    This time, however, the digital race also involved a great artist like Cucchi who chose to give life not to a physical place or a digital archive, but to a video game that collects all his work to present it in a completely new way.

    “Enzo Cucchi, the undisputed master of the international art scene, completely cut off from electronics and the ether, has chosen a completely original way to make his art available”, explains the Roman team of video game developers Fantastico Studio who, together to Julian Palacios of the Milanese collective Eremo, he created this “dream journey through the artist’s imagination”.

    The game will be available on the Enzo Cucchi archive website starting in June and, at a later time, a full version will be published for Sony Playstation, Microsoft Xbox, Nintendo Switch, iPhone, Android, and PC.

    In the game, the user crosses 7 areas that draw inspiration from the artist’s works: here, three-dimensional spaces will be created inhabited by fantastic characters that can be explored as if you were living this experience in subjective and live for a journey that is not only physical but also imaginary through the artist’s memory and fantasies.

    The player will also be able to explore these areas in search of collectibles, trying to avoid attacks from enemies and evil entities, and eventually will be able to unlock the images collected in a virtual gallery.

    “In Cucchi’s intention there is the need to get away as much as possible from the practice of archiving, because archiving is one of the most antithetical things to the artist, who, in order to always stay fresh and create new things, must be able to forget by heart, as Vincenzo Agnetti said ”, says the Fantastico Studio team. “Without a good archive, on the other hand, the future memory of an artist will hardly be preserved, a classic archive (however existing, functioning and updated), today, in the face of the speed and interactivity that technological means make available , it is an anachronistic instrument ”.

    Hence, therefore, the choice to create a videogame on purpose: now no longer just a pastime for children and adolescents but a real interpretation for contemporary society, so much so that it has received recognition as a cultural asset from the Ministry of Culture.

    Discover the SuperRare NFT Platform

    Discover the SuperRare NFT Platform

    Among the NFT sales platforms, SupeRare is among the most coveted by digital artists around the world, becoming the place to be to succeed in the crypto market. 

    But what exactly is SuperRare? And how does it work? 

    Founded in 2017 by John Crain, Charles Crain and Jonathan Perkins SuperRare is to date one of the most popular and widely used marketplaces to sell digital art in NFT. 

    Here, artists can mine their works and then auction them off or sell them for a fixed price in cryptocurrency while collectors can securely and transparently purchase them in ETH. 

    The main feature of this platform, in fact, is its reliability: using the Ethereum blockchain, artists and collectors can always be sure that the NFT works proposed cannot be modified. 

    SuperRare also stands out from its competitors for being a platform where Crypto Art lovers can connect and interact with each other: the idea behind it is the belief that collecting is a social glue. That’s why users can see who the top collectors and trending artists are, how many pieces they have bought or created. You can view artworks, accompanied by a description or their history

    In addition to this, in addition to tracking and authenticating works, SuperRare’s smart-contract system allows the creator of any piece to receive a commission from the resale prices for the second market, similar to a royalty: each time the NFT is resold its creator will go a percentage fee. 

    Because commissions are accumulated by artists over time and under the terms of smart contracts, this guarantees them an automatic royalty even after many changes in ownership. 

    For the first sale of a new piece, the artist receives 85% of the gain while SuperRare has a 15% commission. Thereafter, the fee will be 3%, but he will always be recognized.

    How to buy on SuperRare?

    The collector interested in buying on this marketplace will need to be in possession of ETH, a cryptocurrency that can be purchased on any exchange. Once this is done, it will be necessary to install Metamask, an extension of Ethereum and one of the most popular wallets for the purchase of NFTs. 

    How about you, are you ready to become an NFT collector?

    Photo Credits: Beincrypto

    NEWS FROM THE DIGITAL AND NFT WORLD – MAY 31, 2021

    NEWS FROM THE DIGITAL AND NFT WORLD – MAY 31, 2021

    Every day, Art Rights Magazine selects the best news from the world of digital art, to stay up to date!

    Logo Time, Courtesy Time

    1) Time magazine lands on SuperRare

    The historic American newspaper Time has officially joined the Crypto world. After the recent debut auction on the SuperRare platform which saw three digital covers exceeding $ 100,000 each, the journalism icon has decided to continue its NFT adventure, making new covers available for purchase, some of which have already been sold.

    2) NBA Top Shot sells NFTs for more than $ 338 million

    The latest Crypto fashion? The sale of NFT highlights of NBA history. According to recent analyzes, it appears that the digital stickers proposed by the NBA Top Shot marketplace are highly appreciated by collectors, so much so that in the last year sales have exceeded 338 million dollars. Purchasable individually or in multiples, these digital assets certainly cannot be missing in the collection of a Crypto collector!

    @rbc9eleven

    3) The Porsche 911 Carrera sold as NFT

    Rapper Rick Ross has announced that he plans to sell his Porsche 911 Carrera painted by world-renowned artist Rich B. Caliente in both physical and NFT formats. This is an innovative Crypto project, conceived and launched by Slash Dot, an NFT management consulting company co-founded by Rich B. Caliente. With an auction base of $ 300,000, the sale will take place on the artist’s website from June 4 to June 14 and payment will be made via Ether cryptocurrency.

    Phillip’s auction house presents Gallery One

    The auction house responds to the growing demand for the purchase of art online with a new platform 

    Phillip’s presents Gallery One: the new generation platform for the purchase and sale of art that brings a new selection of contemporary works to the market week by week. 

    The initiative responds to the strong results given by Phillip’s online programming in 2020: in fact, last October the auction house had launched a New York edition of Gallery One which is now also being replicated for the Hong Kong office with four appointments: two just passed in the months of April and May and two future ones scheduled from 20 to 27 October and from 8 to 15 December, where each auction lasts one week.

    The first Hong Kong auction featured works by sought-after artists such as Javier Calleja, Yoshitomo Nara, Takashi Murakami, Tomoo Gokita, Zeng Fanzhi and Yayoi Kusama, as well as young artists such as Jody Kerwick and Adriana Oliver. The sale currently underway in New York instead sees names like photographer David LaChapelle, Robert Longo or Damien Hirst and estimates ranging from $ 1,000 to $ 18,000.

    To date, the platform has achieved an 80% sales rate and has attracted over 1,000 subscribers.

    Isaure de Viel Castel, director of the 20th Century and Contemporary Art Department at Phillip’s Hong Kong, said: “The solid results from the New York edition of Gallery One are strong evidence that buyers and sellers are looking for one Easier exchange to buy art, and Asian collectors enthusiastically participated in our online auctions. We are very excited to introduce the Hong Kong edition of Gallery One to respond to this success, and look forward to connecting collectors and art lovers with high quality works easily and quickly and provide a diverse selection through canvases, prints, editions and paper works by international artists. “

    The seller will have to upload all the information of the work he intends to put up for auction at the link phillips.com/sell, and within 5 working days he will receive a free evaluation carried out by the auction house specialists.

    After two weeks from the evaluation, the lot will appear for sale on Gallery One for a week and once sold, the seller will receive a bank transfer within 15 days, while the auction house will retain a 4% commission on the auction proceeds.

    Discovering the Maramotti Collection

    Discovering the Maramotti Collection

    A collection that includes hundreds of works of art to be discovered

    In the seventies Achille Maramotti, founder of the famous fashion brand Max Mara, decides to give life to his personal collection of contemporary art in the building in Reggio Emilia which was once the company’s factory and which is now its permanent headquarters. of the collection as well as a place of aesthetic and intellectual use.

    The Maramotti Collection is one of the most prestigious Italian collections , which offers a very rich overview of Italian and international works created from 1945 to today , mostly paintings, sculptures and installations .

    Several artists are present in the collection: to name a few Alighiero Boetti, Francis Bacon and Jean-Michel Basquiat , each of them represented by significant works from the point of view of contemporary research.

    Active since the end of 2007 , the collection has recently been rearranged by the director Sara Piccinini , who has rethought the exhibition to underline the history of this great artistic enterprise.

    The entire collection is spread over two floors and follows the chronological order . The first floor houses works by Italian and European artists from the 1940s to the 1980s, while the second exhibits American and European works from the early 1980s and late 1990s.

    There are therefore many important works by artists such as Jannis Kounellis and Alberto Burri for Arte Povera , by Domenico Paladino and Sandro Chia for the Transavantgarde and by Gerhard Richter   and Anselm Kiefer for German and American Neo Expressionism.

    The aim of the collection, however, is not only to preserve and exhibit great works from the history of contemporary art, but to continue research through numerous temporary exhibitions and the realization of various projects.

    Among these, the Max Mara Art Prize for Women , a biennial award open to all forms of artistic expression that promotes and supports young female artists from the United Kingdom by offering them the opportunity to implement their artistic path through a six-month stay in Italy.

    We have seen how it is essential for this important reality to constantly enrich one’s collection. This is why it becomes essential for the collection to have a digital archive , in order to have a complete and updated history with all the information on the works of art that are part of the collection.

    Among the useful tools for archiving works of art, Art Rights , a platform that offers professionals as well as collectors , the opportunity to document, in complete privacy, all the information on the works of art with over 200 fields that can be filled in. inside the Art Rights Certificate, the first and true “Passport of the work of art”.

    And you, are you ready to get to know the works of the Maramotti Collection?

    Photo Credits: @collezionemaramotti

    David Zwirner launches the online platform Platform

    David Zwirner launches the online platform Platform

    Platform will sell works by emerging artists from other galleries as well and priced between $ 2,500 and $ 50,000

    Following the surge in online sales, which according to the latest Art Market Report 2021 have risen to $12.4 billion, renowned blue-chip gallerist David Zwirner has launched Platform“: an online platform that each month offers a hundred original works from a dozen independent art galleries scattered around the world. Pieces that can be purchased directly on the site, under the click-to-buy model, are priced from a minimum of $2,500 to a maximum of $50,000

    Zwirner, for each sale made will receive a 20% fee on the sale, further stating that the project is dedicated primarily to young millennial collectors who “don’t necessarily go to galleries or art fairs, but look at art online.” 

    According to the gallerist, in fact, these clients, who represent an ever-increasing slice of the market and who discover art and new artists through social networks, had not been adequately satisfied by the art world. 

    BEFORE PLATFORM

    Already last year the gallery presented a pilot version of the project that was received with success. At that time, galleries such as Bridget Donahue in New York and Night Gallery in Los Angeles took part, while today there are the New York-based Bortolami Gallery, Charles Moffett, and the California-based Jessica Silvermann Gallery and artists such as painter Jane Dickson, photographer and video-artist Jibade-Khalil Hauffman and painter Kenny Rivero

    Although online platforms dedicated to the sale of art have existed for some time, the entry of such a well-known name in this field is certainly a fact of considerable interest: it is a sign of how the traditional model of the gallery to which we were accustomed until recently is increasingly moving towards greater digitalization. “Platform” reflects the quality standards of the gallery from which it was born, offering visibility to artists and gallery owners who in the confusion of digital communication often struggle to emerge. 

    THE POLEMIC OF LARRY GAGOSIAN

    But there was no shortage of controversy. Zwirner was in fact accused of having concocted only a clever publicity move: his gallery in fact, through “Platform”, could gather emerging artists from smaller and less powerful galleries, while assimilating information regarding the clientele of those same spaces. Larry Gagosian, another famous blue-chip gallerist, also invited these smaller realities to maintain their own brand and individuality, without running the risk of being absorbed by the market giants. 

    For his part, Zwirner says that the inability to go back to the way things were done before Covid-19 came along has uncovered an even bigger art world than we thought existed: “If it proves to be a robust primary market, only the sky can be the limit.”